Internet supera el primer medio de entretenimiento en España

Internet es el medio de entretenimiento por excelencia en España, superando a la televisión, principal medio desde hace muchos años de este ámbito. Así lo indica la segunda edición del informe de Deloitte State of the Media Democracy, que analiza los hábitos de consumo, usos, costumbres y expectativas de los consumidores en su interacción con los medios de comunicación y en el que han participado más de 2.000 encuestados en España y 20.000 en todo el mundo (de Estados Unidos, Reino Unido, Australia, Japón, Francia o Alemania, entre otros).

El estudio asevera que el auge del visionado de contenidos televisivos y de la lectura de artículos y noticias en Internet es el causante de que el tradicional aparato de televisión esté quedando relegado como principal opción de entretenimiento, al menos para los habitantes de España e Italia, ya que en otros países europeos como Alemania, Francia y Reino Unido sigue siendo el medio líder.

No obstante, el estudio indica que cada vez es mayor el número de personas que realiza otras actividades a la vez que ve la televisión (sólo el 19% de los encuestados en España afirmaba no realizar ninguna otra actividad mientras ve televisión, frente al 43% del año pasado) sobre todo navegar por Internet y gestionar el correo electrónico.

Aunque se ve venir desde hace años, lo cierto es que hasta el pasado año 2012 no se ha visto de forma tan clara la tendencia de los consumidores de leer noticias y revistas a través de los dispositivos y formatos digitales. Es más, en España solo un 18% de los encuestados prefiere los periódicos tradicionales a los diarios online, y un 45% prefiere las revistas en papel frente a las digitales.

Obviamente tiene mucho que ver con esta tendencia el auge de la tecnología, que cada vez entra con mayor fuerza en la vida de los ciudadanos. Los dispositivos preferidos por los encuestados españoles son el ordenador portátil, el smartphone y el ordenador de sobremesa (la televisión, que el pasado año era el primero de la lista, pasa ahora a un cuarto puesto).

Aunque, según el informe, la publicidad de los medios tradicionales sigue primando (un 45% sigue prestando mayor atención a la publicidad impresa en prensa y revistas que a la publicidad en internet) y, en especial la televisión como el medio más influyente a la hora de llevar al consumidor a realizar una compra, lo cierto es que las redes sociales empiezan a despuntar como nuevo canal publicitario. De hecho, el estudio señala que España es el país europeo en el que la publicidad a través de las redes sociales tiene un mayor impacto (hasta un 29% de los encuestados consideran ya que esta publicidad es la que más les influencia para hacer una compra).

En realidad, el estudio concluye que la publicidad online es una de las variables de negocio con mayor recorrido para la industria. En este sentido, más del 60% de los consumidores consultados consideran que prestarían más atención a la publicidad en Internet si estuviera adaptada a las necesidades concretas del consumidor, y se muestran dispuestos a recibir más publicidad si como contrapartida se ofrecen contenidos gratuitos.

Aumentar la eficacia de la publicidad mobile

El marketing móvil y la publicidad móvil ofrecen muchas opciones para realizar campañas, pero el presupuesto siempre es limitado y es necesario optimizarlo para así aumentar la eficacia de la publicidad realizada a través de canales móviles (teléfonos, smartphones, tablets, etc.).

Existen varios métodos para analizar la efectividad de las campañas, ya sean a través de la observación del comportamiento o mediante la realización específica de encuestas pero, siempre es necesario establecer previamente unos KPIs (claves indicadoras del desarrollo de la campaña) que nos permitan medir cualitativamente el resultado obtenido por la publicidad móvil. Estos KPI varían en función del tipo de canal empleado: buscadores, web móvil, display, marketing SMS/MMS, email, cupones, aplicaciones móviles, vídeo, juegos, códigos QR, etc.

Recientemente la IAB ha publicado un guía sobre la eficacia en la publicidad móvil en la que se estudian las distintas posibilidades y se proponen una serie de recomendaciones interesantes que resumimos a continuación.

Recomendamos la lectura de la guía para todas aquellas agencias que aún no están demasiado familiarizadas con el marketing móvil y no tienen claro cómo diseñar su campaña o qué pueden conseguir con ella.

Los casos de estudio ayudan a valorar si esta alternativa de marketing concuerda con los objetivos buscados por cada anunciante y ofrece unas expectativas numéricas del éxito que se puede alcanzar.

La guía de la Eficacia Mobile se puede descargar aquí: 

McDonald's y las polemicas por su publicidad...

Con millones de niños huérfanos en el sur de África, la cadena de comida rápida ha sido acusada de atacar a su público objetivo, mediante la explotación de una cuestión relativa.

Los niños del orfanato de SurAfrica son los protagonistas de la nueva publicidad, sobre la felicidad, de la multinacional.

El anuncio, de 60 segundos, se abre con una enfermera despertando a los niños en el orfanato para vestirse, después los niños se ven con entusiasmo corriendo hacia un minibús, luego muestra una toma de los huérfanos sonriendo y aplaudiendo cuando el autobús se estaciona fuera de un McDonald’s, se les da McFlurry y vuelven al autobús para terminar compartiendo con unos abuelos de un ancianato; El anuncio termina luego en “Todo el mundo necesita un poco de felicidad”.

Por este comercial, han sido acusados de explotar a los niños en una campaña de marketing crudo.

Con el nuevo diseño, ¡Facebook nos bombardeará de publicidad!

Facebook anuncia un proceso de rediseño visual para reenganchar a los usuarios que se le están escapando… Y para hacer más dinero.

La mayor red social del planeta, quiere imágenes más grandes y anuncios más atractivos, que empezarán a aparecer en la página de noticias, la más importante por ser la primera que el usuario ve cuando se conecta. La compañía ha convocado hoy a la prensa en su campus de California para dar a conocer la noticia oficialmente.

Para Facebook, nada es tan importante como la publicidad, que le supone más del 80% de sus ingresos. Por ello, ha decidido poner todos los huevos en la misma cesta.

“Facebook necesita generar espacios de publicidad más llamativos, sobre todo en los teléfonos celulares, un mercado en el que no le ha ido muy bien. Pero al hacerlo se enfrenta a un arma de doble filo: por un lado satisface a los anunciantes, pero por otro puede ahuyentar a los usuarios”, asegura el especialista en tecnología de BBC Mundo David Cuen.

Las imágenes de gran tamaño van dirigidas a atraer y retener los anuncios de las grandes marchas y el interés de los usuarios y, a su vez, es una respuesta al cambio de rumbo del mercado hacia plataformas más visuales como Pinterest o Instagram.

“Facebook no tiene su futuro garantizado. La red social necesita mantener activos a sus usuarios y estos se irán en el momento en que sus amigos emigren a otra parte. Con tanta competencia alrededor, a la red social más grande del mundo no le queda otra más que seguir innovando”, cuenta David Cuen, especialista en tecnología de BBC Mundo.

Sin embargo, la necesidad de crecimiento y cambio de Facebook lo hace caminar por una fina línea entre los intereses de la publicidad y la de los internautas que, con el aumento de las imágenes, puede acaparar gran parte de la pantalla y, por tanto, ser más molesto para aquellos que ya están en una huida hacia otras redes.

El año pasado, justo antes de salir a Bolsa, la red social comenzó a mostrar anuncios e “historias patrocinadas“ en la página de actualizaciones, de manera que el “me gusta“ de un usuario a una marca, aparecía automáticamente en el muro de noticias de todos sus contactos, llenando así el espacio de información probablemente irrelevante.

El criterio, desde 2009, es un algoritmo llamado Edge Rank, que utiliza la red social para filtrar las noticias puede interesarle al usuario, de acuerdo a sus cálculos.

El cambio en Facebook llega en un momento crucial para la red social que lleva varios meses preocupada por los constantes signos de aburrimiento de sus usuarios.

La saturación de noticias irrelevantes, el excesivo drama, y el tedio son decisivos en la fuga de usuarios, que se están cansando de la red social y, algunos incluso decidieron tomarse “vacaciones de Facebook”.

El pasado mes de febrero, el centro de estudios Pew Internet & American Life Project, aseguró que un 61% de los usuarios de Facebook se han tomado un receso voluntario. Y un 27% planea gastar menos tiempo en la red social este año. El estudio se realizó en Estados Unidos, donde la red social sigue siendo predominante: dos tercios de los adultos conectados son usuarios de Facebook, con o sin vacaciones.

Droid DNA - futuro posible

Este anuncio de TV que promueve el teléfono Droid DNA de Verizon es extraño, descarada y también promueve algo más: Transhumanismo. De hecho, el anuncio no vende sólo un smartphone sino que normaliza el concepto de “actualización” de los seres humanos para fusionarlos con las máquinas.


Si bien la mayoría de nosotros ya nos entretenemos de una manera un tanto malsana, en una relación de dependencia con nuestros teléfonos celulares, este anuncio hace cosas espeluznante al mostrar el dispositivo en el cuerpo del usuario completamente modificando y en su constitución genética. Sí, “sólo es un comercial”, pero todos los conceptos son reales y muy pronto estará disponibles para un público muy rico y limitado. Aquí está el anuncio.
El anuncio termina con un eslogan puramente transhumanista: “no es una actualización de su teléfono, es una actualización de sí mismo”. Sí, y luego, si no te quieren, ellos sólo re-formatearan tu cerebro de procesador Quad-Core y volverán a instalar una versión mejorada de TI.

El anuncio tiene lugar en una especie de laboratorio transhumanista donde el proceso de “incremento de Droid DNA” comienza. Desde el principio, escuchamos el vocabulario habitual asociado con el transhumanismo como “Incremento”, “Actualizar” y así sucesivamente. Muchas personas creen que el cuerpo humano es la máquina más avanzada en la Tierra. No los transhumanistas. 

Linked[in]cubator

¿Para qué buscar nuevas ideas entre los emprendedores cuando las mejores ideas pueden tenerlas los empleados? Es la pregunta que más se repite en las empresas tecnológicas, que ahora buscan la inspiración que necesitan para destacar. El ‘in-prendedor’, es el tesoro más cotizado por las compañías TIC.


La última empresa en poner esto en práctica es LinkedIn, que ha lanzado un programa tipo incubadora como hicieron ya empresas como Amazon y Google, para animar a sus empleados a desarrollar servicios para la plataforma. Los empleados podrán dedicar hasta tres meses a desarrollar proyectos para la compañía en "[in]cubator", el nuevo programa de imprendimiento aprobado ya por los fundadores de la empresa.

Para determinar que las ideas/proyectos sean factibles, los empleados tendrán que someterse al escrutinio de Reid Hoffman, cofundador de LinkedIn y el CEO Jeff Weinr.

Esto no es solamente una oportunidad de negocio, sino una manera de involucrar de forma activa a los empleados y garantizar su lealtad hacia su proyecto y por defecto, la compañía.

Otras empresas han hecho esfuerzos parecidos: los hackathons, presentes en empresas como LinkedIn y Tuenti, son alternativas que han funcionado en el pasado. Sin embargo, este tipo de proyectos in-prendedores pueden no funcionar en las grandes empresas por el reto a cambiar la actitud corporativa y volver a las raíces emprendedoras.

Un única pregunta, ¿porque no llamar esta idea Linkedincubator?

2013 y la Publicidad

La publicidad online,  superará en inversión a los diarios de papel a principios de 2013.

La publicidad en internet es la que más aporta al crecimiento en inversión por medio, debido a un alto desarrollo en social media y vídeo online. Este crecimiento en internet se sitúa en un 14,6% en 2013 mientras los medios tradicionales crecerán a razón de un 1,7%.

ZenithOptimedia prevé un crecimiento global de inversión en publicidad del 4,1% en 2013. Este crecimiento es producido por los mercados en desarrollo, donde prevemos un crecimiento del 8% como media en 2013 mientras que los mercados desarrollados crecerán a un ritmo del 2% provocado, principalmente, por la crisis de la zona euro.

Magna Global ha revisado las previsiones de crecimiento publicitario para los medios en el año 2013 con un incremento del 3,1%, lo que significa un 1,% menos que en el informe anterior de Magna Global.Según Magna Global, el crecimiento económico parece no terminar de despegar en Europa y también en EEUU. Además, en la segunda mitad del 2012 ha habido una contención del gasto publicitario, factor que también ha contribuido a esta revisión de la inversión publicitaria para el año 2013.

El estudio pronostica además que la facturación publicitaria de Internet será en 2015 mayor que la conjunta de los negocios de periódicos y revistas de papel. "La publicidad en Internet incrementará su cuota de un 18% en 2012 a un 23,4% en 2015, mientras que la prensa y las revistas continuarán su caída a la sazón de un 1% anual", afirman los autores del estudio.

El informe de ZenithOptimedia prevé un crecimiento  de un 4.1% en 2013 y un 5.6% en 2015. Los mercados en desarrollo son los que contribuyen principalmente a este ascenso, ya que aportarán el 61% del total del crecimiento mundial. Continunará el fuerte crecimiento previsto en Europa del Este y Asia Central, Resto de Asia y Latinoamérica con un +9% anual, y Norte América y 'Asia Avanzada' consolidan un crecimiento anual del 4%-5%.

Será entonces una realidad que la inversión en publicidad 'online' en todo el mundo superará a la que se realiza en diarios impresos a comienzos de 2013?

La feria profesional de e-comercio, marketing online y mucho mas...

Nos vemos en "eShow Madrid", que abrirá sus puertas en el pabellón 6 de IFEMA, Madrid, los próximos 26 y 27 de Septiembre de 2012.


Con un completo programa de conferencias, como Google, eDreams, Pixmania, Coca-Cola, PayPal, entre otros, que compartirán sus experiencias de negocios en la Red.

Si eres profesional del marketing en Internet, el SEO, el comercio electrónico, el cloud computing, tienes que apuntar en tu agenda que eShow, la feria y congreso de negocios en la Red, llega a finales de este mes a Madrid.

Además, eShow complementa su oferta con la típica feria donde las empresas ofrecen sus servicios a negocios en Internet, emprendedores, anunciantes, agencias de publicidad y Pymes.

Saca tu entrada gratis online, no esperes mucho sino luego te sale caro, sigue este link: Entrada eShow

GOOGLE + Cambiará para siempre la forma de compartir información

Google siempre se encuentra innovando, y ahora presentaron algo que cambiará la forma de compartir información en Internet. En primer lugar, ¿qué es Google +? Decir que es la red social de Google sería demeritar el trabajo que han realizado. Pero si, es una red social que en gran parte se encuentra inspirada en Facebook.

Pero lo que hace diferente a Google + es la capacidad de influir en el buscador. Después de todo, son productos de la misma empresa. Google siempre busca dar los mejores resultados a sus usuarios, al darles información de valor. Pero también desea darte información basado en recomendaciones, de esa manera ellos pueden saber que es popular.

Google+ ha ya alcanzado los 25 millones de usuarios, un dato que lo convierte en la red social que alcanza esa cifra con mayor rapidez, según los datos facilitados por ComScore.

Facebook para llegar a los 25 millones se tardó 3 años, o los poco más de 30 meses que requirió Twitter.

Algunas de las características más llamativas de Google+ son el poder ingresar a tus amigos en “Círculos”, clasificándolos para reconocerlos mejor. Y la parte social aumenta cuando comienzan las “Quedadas”, que son poder compartir conferencias en video con todas las personas pertenecientes al círculo.

Sin embargo insisto, lo que a mí más me impresiona es la forma en la que se encuentran enlazando los buscadores con el aspecto social. Si te fijas, ahora al hacer una búsqueda en Google podrás encontrar un pequeño signo que dice “+1”. Eso es una especie de voto, tal como el “Me gusta” de Facebook.

Entonces, eso influirá en las búsquedas de tus amigos. Imagina que todos son fanáticos del beisbol. Entonces, cuando te encuentres buscando información de beisbol, verás que en los resultados orgánicos un letrero que dice que “tu amigo” está recomendando esa página. Seguramente entrarás por esa confianza de ser alguien conocido.

Además con Google+ puedes “escuchar” o “monitorear” post desde tu perfil. La funcionalidad de Sparks, que inicialmente fue diseñada para agrupar por intereses, puede ser utilizada para monitorear varias palabras claves y marcas. Lo que hace útil el Sparks, es que una vez que el contenido es procesado como resultado de tu búsqueda, puede ser compartido con tus círculos con un sólo click. Y queda almacenado en los sparks y no hay necesidad de volver a registrar las búsqueda cada vez que sea requerida.

Otra gran novedad, que hizo temblar a la competencia, fue la posibilidad de usar un chat múltiple que además permitía videoconferencias con varias personas al mismo tiempo.

Pero por encima de todo esto, está la posibilidad de que Google+ tenga en su propia esencia la llave para gobernar en el reino de las redes sociales gracias a su marca.

Los millones de usuarios que consultan a diario el buscador, acceden a su cuenta de correo en Gmail, tienen una bitácora en Blogger o visitan otra ciudad con ayuda de Street View o de Google maps pueden llegar a convencerse de que esta red social es la extensión "+" que le faltaba a la experiencia en la red que desde hace años ofrece Google para cerrar el círculo.

Email marketing...

Tal como su nombre lo dice, se trata de utilizar el correo electronico para realizar actividades de marketing; pero primero definamos que para N&C la definicion de marketing es: Toda actividad encaminada a construir relaciones de mutuo beneficio entre dos partes. Esto significa que no se trata solamente de mandar mails por mandarlos, sino que deben estar entrelazados o embebidos dentro de una estrategia completa de marketing un negocio o prestador de servicio.


Es por ello que es muy importante que tenga en cuenta que al menos debe tener definido dos aspectos de su negocio para llevar a cabo una campaña de e-mail marketing; del lado de la presencia en internet; al menos debe tener un nombre de dominio propio, ejemplo www.nombrempresa.com y en la pagina principal de ese nombre de dominio tener diseñada una landing page (pagina de aterrizaje).


Bien del lado de la estrategia del negocio debe tener muy claro el mensaje que desea enviar; estos pueden ser con objetivos muy variados; pero al menos dos son los mas importante; el primero es de “retencion” lo cual siginifica que es para construir una relacion de largo plazo con el receptor del mensaje, la principal caracteristica de estos mensajes es que aportan contenido de valor que es relevante para la audiencia o los lectores; esto permite que la persona se sienta identificada con su marca o negocio y se acostumbre a recbir informacion valiosa de su parte; el otro tipo de mensajes son los llamados de “respuesta directa” cuyo objetivo es detonar una accion del receptor del mensaje, generalmente una accion de compra, o suscripcion, etc.


Es importante la landing page porque al recibir el correo el receptor visitara esta landing page y el objetivo principal de dicha landing page sera o bien obtener la suscripcion del visitante o realizar una venta en linea.


A diferencia de otros esfuerzos offline de marketing parecidos a este, en el e-mail marketing se puede medir a gran detalle los resultados obtenidos en una campaña, e incluso de cada anuncio o cada texto enviado, y en base a estos resultados tomar decisiones para mejorar o replantear la campaña.

Blogging and It's Relevance in Social Media Marketing

Blogging is a powerful tool in social networking. Since long time, it is being used strategically as a medium for social networking. Blogs were a medium of expressing your vision and thoughts about anything. Bloggers were free to express their views without any censorship. It became the most important reason behind the popularity of blogs. Later people started interacting with fellow bloggers and sharing ideas with each others.

These days, blogs are not only used as a medium of expression. It has become more evident in self promotion, and is acting as the powerful source of attracting people towards some pre-defined goals. Nowadays, it's a platform to meet and communicate with potential customers. Webmasters are using different blog websites like "Word press" and "Blogger" as their main tool for targeting their customers globally.

Some people engaged in internet marketing or advertising of products and services use blogs as a tool to promotion. They also interact with existing and potential customers with help of blogs. Updating blogs regularly with latest information about their products and services keeps them ahead from competitors. It is very important for customers to know about the latest information about new product launches and company's latest achievements. It helps in creating a positive impact over them.

Blogs are also helpful in driving organic traffic towards its parent website that always results in conversion of potential business into sales. Therefore its importance cannot be overlooked. Nowadays, blogs are more relevant in social media marketing.

A new concept which has taken everything into its roll is micro-blogging. Immense popularity of Micro blogging website Twitter is the best example. Now, you can easily find a link on every ecommerce website to their latest tweets. It is the least time consuming and maximum productive way of making formal announcements. You can inform everyone in your network with a simple and short tweet.

Apart from tweeting, My Space and Facebook are other two most important tools used in social media networking. Facebook and MySpace both combine the features of a blog as well as social networking website, making it perfect for webmasters. It's really interesting to see this useful association. If you really want to get success in eCommerce and want to be a perfect and popular social networker, you cannot ignore the importance of blogs and blogging.

So, keep blogging and earn respect in online community of fellow bloggers and social networkers.

Learn to monetize blog and earn quick money online, since blog has became the most important social media platform in social media marketing to generate new business leads. For more information please visit us at: http://www.pushbuttonmoneyblog.com

Social Media Networks and the Impact on Small Business

There's been an interesting debate of recent times about social media networks and their impact on the search process. With the increasing number of people using social media sites to communicate with other users, research brands and receive advice via their social network, forum or blog sites, have they abandoned the traditional search process in favour of social networks.

That's looking from the consumer side, and I've not doubt that in the future, we might well see some movement in current searching trends, given the amount of advertising now appearing on Facebook and the other social networks, but what has been the impact of social network sites on small business and owners?

I've been monitoring this for some time now and whilst the social networks do have an influence on consumers, they don't appear to have any real impact on business. In a new survey released by the Citibank/Gfk Roper group, over 76% of small business owners have not found social networks to be helpful in generating business leads or for expanding their business, during the past year. 86% of the business owners surveyed also responded that they had not used social networking sites to get business advice or information.

The survey of 500 small business owners across the US, found that despite widespread consumer use and the increase in marketing efforts by larger corporations into sites such as Facebook,MySpave and Linkedin, small business appears to have largely ignored the social networks.

The survey found that general search engine sites such as Google and Yahoo trump social networks, small-business-focused sites and general business destinations where business owners go to seek business advice or information. Some 61% of respondents say they still rely on search-engine sites to get business information.

Additional survey findings:

42% of small business owners and managers reported that in the past year they have made greater use of their company's website to generate business leads and sales.
Among companies with 20-99 employees, this percentage rises to 57% reporting they have made greater use of their website.
Survey respondents are using email marketing (28%) and online advertising (25%) to generate business leads and sales.

One interesting result from this survey, is small business has finally realised the need to inject funds into their web sites, making them both SEO and consumer friendly.

The survey suggests that small business owners are still finding their way with social media, particularly when it comes to using these tools to grow their business. This  might be all about to change though, with marketing advisers to small business now cutting the more traditional forms of marketing and advertising and using lower cost, on line marketing to save money.

In my observations working with business, social media's growth in the past 12 months has completely overwhelmed them, and combined with a lack of knowledge on how to use this medium in their business, they have ignored it, hoping it might go away. The problem for small business with this, is if you don't start to adopt social networks, you do face the prospect of becoming irrelevant to your customers.

They are moving faster than you are, so at some stage they will be so far ahead, they won't need you anymore as they will impacted by advertising and consumer advice and reviews on brands and purchases, via their social network.

Author Mike Andrew is a technology consultant to small business and operates a web consultancy that covers areas such SEO, social media strategy and Internet marketing.

You can visit Mikes web site on Internet marketing/SEO/Social Media Strategy for more articles and information at http://www.mikeandrewconsulting.com

What Social Media Marketing Is

Social Media Marketing (S.M.M.) is one of the hottest forms of marketing on the internet and it is where majority of the internet users spend most of their time - social networking. With SMM, web business owners have the potential to gain quick popularity in less time with less cost than pay-per-click ads. Fortune 500 companies are already using the power of social media networks as a means to gain popularity and strengthen their market position.

If you have a website selling products or offering services or just publishing content for ad revenue, this is a viable method that will generate you massive amount of targeted traffic and make your site profitable over time. Recently, it was said that Dell had earned $3 million in revenue directly through twitter since 2007, when it started posting coupons and word of new products on the microblogging site.

Social Media Marketing is a form of internet marketing strategy based upon the utilization of social media or any other collaborative networks to inter-connect with people, promote your ideas, and build new business partnerships. Basically, the more people you reach, or the more people get connected with you, the quicker people will be exposed to your business and then the quicker they will visit your website.

We can definitely categorize Social Media Network into Social Networking sites and Social Bookmarking sites. Some many internet users and even web marketers are confusing social networking with social bookmarking Social networking sites include popular sites like Facebook, MySpace, Twitter, YouTube, Bebo, Ning, or Google Buzz; while social bookmarking sites include well-known sites like StumbleUpon, Digg, Reddit, or Delicious.

One of the advantages of using this form of internet marketing technique is that it is fun, you can reach a lot of people and it's free. You begin to meet a lot of people that you normally wouldn't run into during the normal course of your business.

Effective SMM takes your search engine positioning and ranking to a higher level as it helps to foster a more deep relationship with your customers. Sharing a good post/article on these networks can realistically acquire a large number of high quality links which will lead to multiple benefits for any website. Do this enough and your search traffic will undoubtedly increase.

SMM is heavily dependent upon building long-term relationships with your potential consumers rather than focusing on the quick one time sale. What's even better about social media marketing is that you have the potential to reach more people in a quicker way for less cost than traditional advertising.

Jerry Ihejirika is an experienced Internet Networker Marketer.

He is the Founder of FortuneBuildersTeam; a group of success people who work at home and make money online in travel. To know more about his team-built, visit: http://fortunebuildersteam.com/

Properly Engage in Social Media Networks: Business and Personal Life

The Rise of The Modern Social Media Network

Social Media has become an integral part of modern society. Members on certain sites number far more than populations of most nations in the world. Before the pillars of the social media market of today existed (Facebook, Twitter, and LinkedIn) there were many social and business sharing platforms that paved the way for their efficiency. In 1979 Usenet systems allowed online communications between newsgroups, Bulletin Board systems (BBS) came shortly after, along with forums. Originally these systems had to be dialed into by one user at a time. After BBS, came "online services" such as CompuServe and Prodigy, these were the first corporate strategies online. In 1985, a subsidiary of General Electric actually developed the next set of systems called Genie which ran through 1999.

Blogs then started developing as people started spending more leisure time online and less time strictly looking for information. As sites became less boring and rudimentary, people started really getting involved socially online through dating sites and websites, like Six Degrees, which was launched in 1997 as the first modern social network. However, Friendster was the first really modern style social network and it was launched in 2002 allowing users to do the things they do today on Facebook like post pictures and comments and find other friends within the network. Facebook, originally Facemash was concocted on October 28, 2003, Twitter was launched publicly in July of 2006, and LinkedIn on May 5, 2003.

Promoting a Business Properly in a Social Media Network

Fast forward to 2010, the Biggest "do" regarding social media for business is to get involved. Never underestimate the power of these sites for businesses. One can establish their business among a wide variety of prospective clients through social media networks. Creating a business presence on these sites also helps to shape the integrity of the business while expanding its customer base.

The biggest "don't" for social media in business is getting involved before one knows what they are doing. All of the newer ways to advertise online can be so exciting for a new or developing business once they are introduced to the idea that some people dive right into setting up their profile before they understand how exactly the sites work. Before devoting time into these sites, one should familiarize themselves first with the good and bad aspects of getting involved so that detrimental mistakes can be avoided. A business can run a very smooth social media campaign fairly easily when the proper precautions are taken initially. Remember, there is no social media insurance.

Personal Profile Do's and Dont's for Social Media

The biggest "do" for social media for personal use is to have fun. Before diving in, and experiencing all the leisure and exploration that the sites provide, please take the time to do a few things that may help to avoid a bad situation later on. Here are a few things that everyone should be practicing online to protect themselves from fraud and other criminal concerns: change passwords frequently, adjust privacy settings appropriately, be selective when adding friends, be careful when clicking on things that are unfamiliar, get familiarized with privacy and security settings, learn how to report a potentially compromised account, pay attention to what is appropriate for business and personal life, and more importantly where the line is drawn for adding friends that are family or coworkers to a personal profile.

The Future of Social Media Networks For Business

According to Nielson Reports, as of June 2010, Americans are spending 22.7% of the time they spend online engaged in social media networks. Money that companies spend advertising within Social Media is forecasted to hit about $1.7 billion this year, and $2 billion in 2011. Social media shows no signs of slowing its involvement in both the business and personal lives of people young and old around the world. Placing ads within Social Media sites is extremely effective. Facebook, for example, allows companies to place ads based on users demographics (i.e. Users age, martial status, likes, etc).

This is very powerful as a business owner can ensure that their ad is being placed in front of their target market. Say for example, a business sells wedding cakes, they can place an add in their region to appear in front of women in their mid to late 20s that have a status of engaged. This is very effective because these engaged young women are the perfect audience to be marketing wedding cake services. If you are a business owner, it is recommended that you consider a social media strategy if you want to remain competitive in our ever changing world of communication.

Expert Author, Christopher M. Castillo, is the CEO of Aeutus Marketing and is a top internet marketing guru who works with industry leaders in developing the best tools to market businesses and making money online. Christopher M. Castillo is an expert in Marketing holds a BBA and MBA in Marketing and has decades of experience in Marketing for corporations, small business and non-profit organizations. To learn more how Christopher M. Castillo and his team of Marketing Mentors can teach you to make money or online today, visit them at http://www.HomeMarketingGuru.com To learn how he can help you market your business online, please visit http://www.AeutusMarketing.com

3 Ways Social Media Networking Helps

If you own a Facebook, Friendster, MySpace or a Twitter account, you will see that the accounts featured there are not only of people but also of companies. These companies consider these accounts as their active online channels and as tools in increasing their presence in the internet. Such companies find these social media networking tools very efficient because not only do they have a very low overhead cost, but they are also precise in turnaround time, have cheap and reliable communication channels and they are easy to maintain. Along with those benefits, here are also other listed marketing contributions that social media marketing can incite:

Building an informational base or simply creating buzz. Social media marketing makes sure that the public is updated with regards to what's new with their company, products, services and other promotional events. If one account has 1000 contacts, the message automatically reaches those accounts and through that, the message can replicate regarding on how many people pass on the new info. Usually it's not hard-selling so it is received by the public nicely. Try to check out corporate accounts on Facebook.

Getting help in the promotion. For example, for a makeup company, there are certain women who really worship the brand because it has worked wonders for them. These women can then join groups of similar interest (a.k.a. "fan groups") and then promote the product themselves. Most likely, they will also speak positively about the company and in turn will invite their friends to join in.

It's highly interactive, which is important for assessing public response regarding your product/ services/ company image. The good thing with social networking accounts is that they are interactive. They are not one-way, unlike other advertising efforts. Because of this, it encourages people to participate and talk about the company. Good or bad comments are welcome-they all help the company the same way. Those are the top three most important things that social networking sites bring companies which utilize them. Remember that you can just go about it on your own. Remember basic online etiquette and try your best to update as often as you can!

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Having Fun With Social Media Networking and I'm Not Playing Games

Marketing is a fundamental part of being a successful entrepreneur. You have to know what kind of marketing needs to be done in order for your website, store, and business all together needs to keep you up and going. To be seen you MUST market somehow. Whether it is by word of mouth, ads, or commercials, you will need to market. I love using the social media networks to get my marketing done for one huge reason. Every time that I go on there I know that I am going to have fun.

Most of the social networks have some fun games, chats, and forums. I love to play me some mafia wars on MySpace.com, Farmville on Facebook.com, or if you play hash tag in twitter.com marketing becomes fun and enjoyable. You may say well why do you waste time playing the games and not adding more sites to be on? Well, one reason, if you just make a profile and never use it then the only people that are going to add you as friends or even look at your profile are people that spamming. So, complete waste of time in just making a profile.

Let's say that you are advertising your site on Facebook. You are playing mafia wars and you get on the top of the list of best players. People add you to their friends lists just so that they can get up there too. These games require you to gain friends as you go on or you don't move up into higher levels. So, more social interaction is necessary there for people will be more prone to add you if you are playing a game like they are doing.

It's all a numbers game when it comes to marketing like this. For example: one guy adds you to his friends list and his friend adds you then three of his friends add you then another and so on... after a while that one person becomes a hundred then those hundred becomes a thousand. That's just how social networking goes and you have to interact or else your friends list is not going to move.

Randi L Miller is a professional blogger that has a passion for helping others in their search for business motivation, career balance, and life motivation.

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SEO - Essentials Regarding Social Media Networking and Their Secrets in Trade Development

Social media networking has been augmented during the past years. For instance Facebook with well over 350 million users had surpassed the number one social networking website, MySpace, putting it at the second place as far as the online traffic is concerned. And this trend is still going northwards at a quick rate. The amount by itself speaks the importance of Facebook within the human race.

Social media isn't a platform where in a person have to deliberately and incessantly show his product or service. However, if he does so, media users can simply pay no attention to it and will not do any favors to it as well; quite the opposite there is each chance that the product or service so offered will get even negative reviews.

In fact, social media is a handy way to develop relations with potential purchasers and make them daily ones. Numerous ways are available to make them so: you can continually develop links in order to resolve their issues; a personal chatting with them would be an ideal way to lend a hand to them; a content addressing the necessities of users will be created and posted on the site.

This is often the manner by that someone can compel the users to require the good note of the product or services being offered. The words in the site are enough to prove your genuineness.

It should be kept in mind that Facebook isn't a place where you'll be able to share the nutty grainy materials regarding your product or service. Tiny and sweet notes should be served so as to attract the people and making them ask for additional of such information. Tendering complimentary materials would be ideal to grab the eye of the people.

Facebook is the platform used by the folks to share information and market their products and services, by using various options offered by the Facebook. A mixture of few the ways will definitely be useful to improve one's marketing technique.

This is often one amongst the perfect marketing tools on the market on Facebook. Pages are explained by the Facebook as a public profile enabling the users to share, among the opposite users, info regarding the product or services being offered. This business promotional tool is therefore effective that it spreads fever among your fans and attracts a lot of and more traffic on your site making you popular in no time.

However, the content offered on your page should be actually informative therefore as to draw in and paste the individuals to your site.

Promote events, to be organized at a specified time and place. It'd be handy to create event at least one at national and international level each, per your business features. It will be tired any of the formats like, a seminar: an introductory and complementary, it can be paid one further; a webinar: an online seminar which will be attended by anybody on the earth; a product/service launch: a pleasant manner to grab attention while launching a brand new product or service.

Promoting an incident contains a viral effect on the people and each second person would attend the event without any delay.

Just from last year a replacement tool in the shape of advertisement is initiated by the Facebook enabling the user to put up ads concerning their own web site or page by paying pay per click (PPC) or impression (CPM). It is like that of the Google AdWords.

In addition to targeting the ads to specific biological place a person can deliver the ads to social actions. For example, a business wedding photographer can promote his services by putting the mesmerizing snap shots of these "would be" brides between 24 to 30 years wearing engagement rings.

However, the Facebook advertising is still new born baby requiring correct nourishment before it will become a age into a matured personality.

Embrace Facebook

Marketers of the online website should doubtlessly rely on the Facebook as a unique strategy, thought it's a very time intensive.

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Internet Marketing - Importance of Blogs and Social Media Networking

Marketing is one of the most important aspects of businesses. With the help of the newest technology, it is made possible for business owners to use the Internet for marketing and promoting their products. However, in the growing competition in the Internet Industry, making sure that you use the most effective marketing tool is essential. The success of your online business depends on how good you market your product.

There are several ways in which you can promote and market your business online. Such ways involve article marketing, link building, advertisements, affiliate marketing etc. But the most widely used tools, nowadays, are Social Networking and Blogging. Social Networking even it its early years played a vital role in Internet Marketing. Social Media Networking uses different strategies so continuously learning the most effective one is very important. Social Media Networks like Facebook and twitter give you excellent ways to meet new people; therefore meet new prospect customers that will drive traffic in your websites.

Another great tool used by social media networks are micro-blogging and instant messaging. Each of these social media sites has their own ways for users to share messages and opinion with one another. On the other side, blogs are mostly used for search engine optimization. Basically, search engines like Google loves websites with frequently updated content. What is the easiest way to produce new updates and content? Blogging.

Blogging is also one of the best tools used in product and website promotion. You can use different categories and topics to get your blog up-to-date.  Here you'll be able to share your ideas and help people find solution to their problems. This can help you establish a good relationship with your customers. This will also help determine how expert you are in the business line you are in. Social blogging has become a sizzling topic and it's only getting hotter every day. For you to further strengthen your social blogs, you need to use the newly popular life-streaming service trends such as friendfeed and Twitter. This will make it possible to integrate your blog marketing and social networking strategies.

Blogging and social media are like your left and right foot. They walk hand in hand together. However, you must make sure that they are coordinated to produce the best benefit for your business. So if you learn to combine blogging and social media, you will soon discover a pot of gold at the end of a rainbow. It may be sound tricky at first but with correct formula, you are on the right track to success.

Real Andrews is a Certified Personal Trainer & Gym Owner. Real is an expert at helping people Achieving their Goals [http://www.realandrews.com/category/motivational-inspirational/]. You might recognize him as Lt. Taggert from the ABC Show General Hospital. Want some advice on online businesses? Visit The Real Blog.

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Use of Social Media Networks for Effective, Active and Improved Business Marketing

Marketing plays a very significant role in the organization's overall success and development. Some of the main marketing activities are advertising, promotions, sales, customer service and relations. It is very important for an organization to market their product or service before and after its introduction from the customer's perspective. The marketing strategies and functions carried out in order to market the products to the customers and boost its sales, understanding the preferences of the customers must be creative, effective and cost-effective.

The most common form of marketing is through advertising. Creative and effective advertising targeted at the intended customers can boost the sales, and improve the performance and popularity of the organization and can make stronger presence among the customer base. However, with the advancement of technology, internet and social media, they have paved in way for newer, advanced and active marketing.

The popularity of the social networking among the internet users and with the number of people joining and using the social media and networking services to communicate among themselves increasing each day, it has got a lot of attraction from the marketing professionals and has kindled in their thoughts to make use of it for effective, active and result-oriented marketing.

The Social Media Marketing (SMM) is a latest of its kind, in which the social media, sharing and networking sites and platforms are interactively used by the organizations to promote their products and services, by sending across mails, messages (with text, audio, video and other media contents), online ads to the users, and posting the same on online discussion boards, blogs, groups, communities and other online forums.

Some of the social media networks are face book, twitter, YouTube, MySpace, Digg, Blogger, wikis, podcasts etc. In this way, the direct customers are targeted, bringing about a greater awareness of the products and services among the customers. This is an active marketing strategy, in the sense that the customers can give reviews/responses and opinions on the products and services, triggering a row of discussions, conversations and comments from the customers online.

The response information from the users, can be effectively used for better understanding the preferences and choice of the customers and consider them to improvise the products and services, as also the same can be used to develop the business of the organization.

The advantages of the social media marketing are: they directly involve the communication with intended customers, provide information and understanding of customer preferences from which organizations can devise better business strategies, increase its presence and reputation as brand and it is cost-effective.

Though the social media marketing involves greater challenges, innovation and creativity, the power of social media networking and internet along with the effective marketing ideas and approaches can take the businesses to greater heights of success. Its time organizations go online with social media marketing, to promote their products and services, and attract and retain the customer base.

Erwin Felicilda is an Entrepreneur, Social Media & Internet Marketing Consultant. You can visit his blog at http://erwinfelicilda.com, which presents unique interdisciplinary views of Entrepreneurs on experimentation in lifestyle advancements in the digital age and where he also share his passions, ideas & knowledge

Discover the Right Way to Leverage Social Media

You will feel a sense of enlightenment after you have read this short article. You will be able to willingly influence social media as a tool that you may use to improve you, your business, and your brand, YOU inc.

However, Before we go further into the exact methods of how to accurately influence social media. Lets take a further look behind social media and identify what others are doing incorrect.

Social Media sites such as MySpace and YouTube are a place to meet individuals one on one and build relationships. However there is no need for you to instantaneously turn around and crush that connection immediately by pitching them on a business opportunity.

Sound familiar? I started out that route in my opinion as well.

It is ok most folks feel that urge to reveal their amazing opportunity instantly. But this is not going to help you or your business in any way shape or form.. This will only slow your business you in the long run guaranteed.

Envision with me for a instant, how amazing it would be if you were able to sign up each and every person off of your Facebook list into your major business. How much would that help your business?

What would that do for the people on your list, their life, and their family's lives?

You need to learn how to correctly get your point across so you can not only increase your business. But so you can help change the lives of people who require your business opportunity. You know that your opportunity is effective, and can improve anyone who gets involved with it. However getting this message from beginning to end to your circle of influence so they answer back is the challenge.

Social Media is one of the most influential tools that must to be leveraged to guarantee your success as network marketer. The most important mistaken belief with social media is how it can be leveraged from a marketing perspective.

Everyone knows that no individual likes being sold to.

You are a smart individual, why should social media networks be any different?

Most individuals view their social media friends list as a captive audience. They in simple terms use this list as an advertising medium.

That is the massive misunderstanding.

Here Comes the immense Secret.

Social Media sites are a place to put out content, relate with other like minded persons and add value.

Sound pretty uncomplicated?

Then why are most folks not doing this?

They are not looking at the bigger picture, or the science and psychology in the wake of marketing. Social media networks are merely your tool to access mass amounts of people so you can aid them. Not Spam their inbox box with offers.

Social media networks are a location for you to present guidance and explain what you have learned to your network. You need to offer value whatever it may be about. Instruct what you have learned as you study it.

You might teach article writing, or how to properly film a marketing video. Social Media is just a place for you to put out your content to a network of attracted individuals. You Must Add value to them in order to be perceived as a leader.

Distributing valuable content will create a viral effect. The people that like your useful content will recommend it to others, and link to it. Creating more visitors and establishing your business and you as a expert.

Educate your social network something; anything, just make definite it is something they can use. Something they require.

There are a mixture of different skilled marketers out there. There are thousands joining the industry each day. Something like setting up a word press blog may seem easy to you. But there are thousands of individuals out there who would love to get their hands on some good content teaching them this skill.

The trick is to educate them, to make it their idea to join you and your business. This is a method to allow them to see the usefulness that you have to offer while helping them with their recent issues and business model.

Have you realized yet that we are harnessing the laws of attraction, and basic human psychology? By establishing yourself as a leader, and proving your value. The people that spot this value, who you help, will be drawn to you. They will seek you out and obviously want to work with you. The more individuals you help with your content the more your business will grow.

Imagine human interaction as plain mathematics. When they are reading your content, it's like you are speaking with them. You are creating a bond with the individual on auto pilot. Simply use social networks to gain access to all these persons.

Are you starting to see the big picture here? You can employ this approach to build thousands of relationships with one afternoons effort!

Are you starting to see the innovative ideology behind marketing using social media?

Allow me to present this nice and plain for you right here.

Don't spam your list trying to improve yourself and your business. Help your list with your content, offer value and your business will of course grow on its own.

Congratulations.

You have learned what 97% of other home business owners never comprehend. You are well on your way to becoming one of the few 3% of flourishing home business owners out there.

Use this technique as the correct means of leveraging social media. Utilize this potential to build you and your brand, YOU Inc.

But remember...

This is only the start, merely an introductory glimpse into social media. There are still many sophisticated techniques with some neat tools that you must learn.

We must be constantly learning and growing, this simply gives us more value to offer. Never stop learning, personal development is the recipe to success.

I would like to help you be subjected to the amazing results that social media has to offer. Social Media is simply a tool to a bigger picture, simply one leg of the beast that is network marketing. Allow me to reveal you the bigger picture so that you and your business can profit from the same amazing results I have achieved.

Come visit me anytime. Drop by my blog, shoot me an e-mail.

Remember.

There is no such thing as an educated person. Never stop learning!

Dedicated To Your Success

Kameron George

P.S Come Visit My Blog For FREE Access To Some Of The Most Technically Advanced Marketing Strategies Guarunteed To Explode Your Home Based Business TODAY!

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