Social Media Marketing (S.M.M.) is one of the hottest forms of marketing on the internet and it is where majority of the internet users spend most of their time - social networking. With SMM, web business owners have the potential to gain quick popularity in less time with less cost than pay-per-click ads. Fortune 500 companies are already using the power of social media networks as a means to gain popularity and strengthen their market position.
If you have a website selling products or offering services or just publishing content for ad revenue, this is a viable method that will generate you massive amount of targeted traffic and make your site profitable over time. Recently, it was said that Dell had earned $3 million in revenue directly through twitter since 2007, when it started posting coupons and word of new products on the microblogging site.
Social Media Marketing is a form of internet marketing strategy based upon the utilization of social media or any other collaborative networks to inter-connect with people, promote your ideas, and build new business partnerships. Basically, the more people you reach, or the more people get connected with you, the quicker people will be exposed to your business and then the quicker they will visit your website.
We can definitely categorize Social Media Network into Social Networking sites and Social Bookmarking sites. Some many internet users and even web marketers are confusing social networking with social bookmarking Social networking sites include popular sites like Facebook, MySpace, Twitter, YouTube, Bebo, Ning, or Google Buzz; while social bookmarking sites include well-known sites like StumbleUpon, Digg, Reddit, or Delicious.
One of the advantages of using this form of internet marketing technique is that it is fun, you can reach a lot of people and it's free. You begin to meet a lot of people that you normally wouldn't run into during the normal course of your business.
Effective SMM takes your search engine positioning and ranking to a higher level as it helps to foster a more deep relationship with your customers. Sharing a good post/article on these networks can realistically acquire a large number of high quality links which will lead to multiple benefits for any website. Do this enough and your search traffic will undoubtedly increase.
SMM is heavily dependent upon building long-term relationships with your potential consumers rather than focusing on the quick one time sale. What's even better about social media marketing is that you have the potential to reach more people in a quicker way for less cost than traditional advertising.
Jerry Ihejirika is an experienced Internet Networker Marketer.
He is the Founder of FortuneBuildersTeam; a group of success people who work at home and make money online in travel. To know more about his team-built, visit: http://fortunebuildersteam.com/
