Demographics in Social Media Network Marketing

The marketing plan for any company includes the demographics of their target audience. Who they are trying to reach can be segmented out so as to allow for different marketing strategies for each segment. It makes more sense to advertise a product appealing to 18 to 24 year olds predominantly to 18 to 24 year olds. Social media networks are valuable marketing vehicles. The demographics of each social network should be reviewed to develop an effective marketing plan for each one.

It's probably no surprise to anyone that the social networking sites MySpace and Facebook are visited most of the time by people between the ages of 18 and 24. Their gender breakdown is almost the same: 63% female, 36% male. Is this demographic the market for your product or service? If so, it could be very beneficial to develop a profile and actively participate in these communities. If you are not trying to reach this demographic it is still worth your time to develop a presence on MySpace and Facebook. Absolutely! There are still millions of users or 31% over 24 who are using these networks.

Once you know which market segment each social media network appeals to you can focus your message and profile to that segment. For example, Linkedin.com readers have the highest household incomes and are good targets for high-end or premium products or services. Propellor.com and stumbleupon.com have the highest percentage of over 65 visitors if this is the market you are trying to reach.

You can find demographic information on these social media networks on quantcast.com. Enter the domain name and it provides a summary of the U.S. demographics and a traffic summary. It tells you what categories visitors to that domain are also likely to visit broken down into: Communities, Photo/Video Sharing and Movies. It also shows what other sites visitors to that domain are likely to visit.

Reviewing the demographic information freely available to you enables you to determine if that community is a good fit for your message and if it would be a good use of your time. It also helps you enter and participate in these communities with the knowledge you need to interact appropriately. MySpace and Facebook have the most traffic and should be used. From there you need to determine what other social communities are worth your time to participate in. Marketing opportunities differ in each community in terms of how you will get your message out, be it with groups, blogs or other internal applications.

Lynn Jebbia is a Senior Project Manager at ArteWorks SEO, a search engine marketing company. Her focus is SEO Strategy, Keyword Analysis, Competitive Analysis, Web Site Audits, Pay Per Click Management and Client Account Management.

How to Use Social Media in Network Marketing

Whenever I hear someone say they don't think network marketing online works, it makes me cringe... but then I reach out and help them understand that when properly worked - without spamming, any business will work.

Most people just haven't been taught proper network marketing skills. People join opportunities every single day because they think of it as some gold rush, before they ever even understood how it works!

Look at how many network marketers have zero personalization in their tweets and posts on forums - just sell, sell, sell. It's such a turn off that people quit following them and then they go shouting that socialization doesn't work.

You want to succeed online, right? You would prefer not to have to pay an arm and a leg advertising to do that. But you're so busy trying to sell yourself online that you're missing out on one of the best revenue streams possible - and it's 100% free and easy to use!

Aside from simple peer-to-peer customer referral sales, there are also dozens of powerful network marketing joint venture opportunities waiting for you on social networking sites. But how do most JVs come about? Between friends - between people who get to know each other on forums or get introduced through mutual acquaintances.

If you learn to use web 2.0 correctly, you're going to meet the right people. You're going to have them promoting you (with no advertising cost to you), and you're going to be approached with some JVs that you would never have had if you'd avoided how to use social media in network marketing because you mistakenly feel it didn't have any value.

There are four major social networking opportunities that I don't want you to overlook - Twitter, Facebook, Forums and Offline marketing. Hopefully you'll see that all four of these don't require a lot of time, yet they have a strong impact on your target audience.

Take time to cultivate followers and friends organically. If you find someone who you'd like to follow you, then follow them first and interact with them a few times. You'll grow your numbers that way, and it'll mean a lot more to your conversions because that follower will have a genuine interest in what you talk about.

Just be you.

Don't push or force people to respond. Let those who like you, friend you (and your links) and those who don't normally move on to someone who does suit their needs. With this approach, you'll appeal to a wider audience because others will respect it and grow closer to you.

? 2011 Regina Baker

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Regina Baker empowers network marketers with proper social networking tools and resources. Ready to jumpstart your online network marketing business? Stop by http://www.NetworkMarketingHype.com

How to Leverage Social Media Network Marketing Without Making the Top 4 Blunders

Mistake #1 Not Having a Social Media Presence.

Social media sites including the top dogs Facebook, Twitter, MySpace, YouTube and the other 160 others considered in the category are a must for participation by network marketers. If you have not created a presence yet, do so, but plan a strategy so you do it right.

You may already have a presence but only on a personal level, which is great. Now you want to leverage that presence so that the time spent can help you get leads for your business. If you spend too much time socializing and not building your business, perhaps you are not serious about building your business? A network marketer that has not yet opened up accounts is in a good position to leverage them for added traffic generation to their primary business opportunities and other websites.

Mistake #2 Thinking that they are just prospects to recruit into your business.

You want to position yourself as someone who has a lot of value to offer. All your participation and contributions should be with a tone of helpfulness, usefulness, support and sincere desire to know the other people better. Give without any expectation to receive anything in return. The last thing you want to do before you develop any kind of "relationship" is to pitch them your business. You will never succeed doing this. This is akin to bugging your friends and family when you first started in MLM. Remember how successful you were?

Be careful because people can read between the lines and know when you are not being genuine. Honesty is the way to go. Don't sabotage your efforts by faking to be someone you're not. And certainly do not have someone else post messages pretending to be you.

The smart way to leverage social media marketing is to keep your business opportunity link in your signature box when at forums, or withing the member profile areas. Dont pitch your company directly in the posts. Sure, you may gain recognition as very knowledegable about network marketing, but never come out and say that your company ranks #1, best compensation plan, etc.

Mistake #3 Failure to leverage the power of social media.

Social media is a trend happening right now. Consumers are no longer interested in old school forms of corporate advertising. They want to be able to develop a dialogue with the business that they frequent or support if given the opportunity. Select only several of the top sites. Don't feel you have to have accounts for dozens unless you can monitor and track your leads to see if it's worth it.

Avoid setting up accounts with nothing in your profiles. This is a big message that you don't care, so don't bother opening up an account if you're not going to maintain it. Keep learning about the different features available on the various social media platforms and you will improve your efficiency and skill so that it is not as time consuming as when you first start out.

There is a huge difference in seeing a post with an actual photo of the member. Real pictures are the best, but if you are concerned with being "identified", or concerned about privacy, select an avatar or other image that conveys something positive so people will get a positive impression even though you are not sharing an actual image of yourself. The default avatar simply says that you don't care enough about being part of the group to bother.

Another strategy is to set up accounts with different user names in case you have more than one niche that you are targeting. For instance, if you are a network marketer with a weight loss product, you could participate in weight loss and fitness groups and talk about health and fitness, showing you are knowledge and share useful advice. You could also set up another profile that paints you as a marketing expert, knowledegable about lead generation, copywriting, keywords, etc. This may require extra effort, but is something to consider to better leverage having a presence on social media sites that are popular.

Mistake #4 Not Posting Frequently

Consistency is key to creating fresh content and keeping your followers engaged. Set up a practice and be disciplined with posting daily. It doesn't have to be a lot, but try to respond to people as much as you post content on your sites. Add to your profile pages, making them more interactive for your visitors. Do something every day and mix it up. If you are pressed for time or want to be efficient, you can add content to your blog and then have it automatically posted to your social network sites automatically.

If you have a blog, which you should, frequent blogging is just as important as posting to your social network sites. Fresh content using keywords is another way to leverage the web.

Well, there is probably more than four mistakes mentioned above if you read closer. But here is the take away key message for network marketers: Start now. Take action. Do it thoughtfully. Make it meaningful and provide value to others. Posting messages with the reader in mind is the proper mindset to have in the social media circles because in the end, it benefits both of you.

John Stuart Leslie is a Network Marketing Professional and Coach assisting people market effectively online to generate more leads, get traffic, convert leads and attract others to their business. He also is his own webmaster for all his sites.

I invite you to visit http://www.wasfatnowfit.com to grab the Free Report "How To Select The Right Network Marketing Company".

Social Media Network Advertising

Are you looking to build a social network advertising campaign? First important step for you is to understand how and on what basis these networks exist and operate. They form and thrive based on the close relationships and mutual friendships developed by people with common interests who come together on the platform to collaborate and co operate.

Anyone interested in marketing through social media network sites should fist understand the nature of the community and what makes them tick. Once you understand the pulse of the members you will be able to position you campaign suitably. The communities on the social media network consists of people who share common personal or professional interest in the product, service or information that you have to offer on your website. They come together to discuss, share, collaborate and co-operate in discussions, questions, answers and ongoing debates about related topics. You can comment and join in the conversation by posting relevant information from your side too.

Each network channel will have certain set of rules that may or may not be obvious but is easy for you to figure out and follow. It could be something like the endorsements on Linkedin, the RT and hashtags on twitter and the Facebook's like etc.

You cannot always be posting and conversing with others with a sales pitch. If you concentrate only on advertising through the platform you will be considered spam and people will not like it.

Even if your main objective is to be able to advertise through the network channel, you cannot blatantly do so. You must know how to strike a find balance, when to talk about your product and services and when to interact with others on non-sales related subjects and add content to the discussions.

You would have to build and create your own identity first and get acceptance and followers from amongst the group who will recognize value in what you have to say. You would then be able to focus on and choosing where you want to be and what you want to say comfortably and get people to hear you.

Once you have the pulse of the community, you will be able to with your identity be able to draw conversation to your products and people who are users and those that are interested will naturally start talking about your product and discussions will grow giving you enough publicity.

One cannot sell through a direct sales talk on the social media network. It works with engaging people who are informed buyers and new comers by involving them in discussions and exchange of their feelings, impressions and opinions.

Some of the best Baseball footwear can also be found in soccer stores.

3 Ways to Use Social Media in Network Marketing

Social media is the perfect marriage for the network marketing industry. I have known and met many network marketers who use mediums such as Facebook and MySpace purely for their business and have seen great success. I have personally used the powers of social media to recruit as many as sixteen new distributors in one month. With that said, this article will attempt to discuss some of the more powerful strategies of social media for advertising network marketing.

Social Media Strategy 1 Get friendly! After setting up an attractive profile and getting up pictures of yourself, it is time to get out there and meet people. Social networks is like a big party, or business after hours and so needs to be treated the same as if it was in real life and not on the internet. At a party you are mingling and meeting new people. You don't just go right up and say, "BUY FROM ME", because it would be wrong and an extremely useless tactic. Rather go find groups in your preferred social network, and start adding those people with the intent to REALLY network with them and get to know them better.

Social Media Strategy 2 Start talking! Update your statuses, write blog posts, and post pictures of things you are heavily interested in and knowledgeable of. It could be MLM your discussing, but it doesn't need to be. The important thing is that the authentic you is coming through so when you start speaking to your new found friends about business, they know you're more than an advertisement who is just advertising their MLM business. By being authentic people will trust you more which gives you more rapport and pull with that person.

Social Media Strategy 3 Call them. Yup. You heard that right. In some social network mediums such as Facebook, the social network actually offers a phone number service that you can use to call up your friends. If you have your friends segregated into groups such as MLM Group 1 or Network Marketing Friends Group, you can find that list of friends with all their phone numbers. Most network marketers are very accepting of a stranger calling them about their business, and most people who your product would help will most likely be the same.

Even with these strategies to set up your social media empire's foundation, you still need to understand the power of generating leads and making these leads, friends and lists convert into new distributors and customers for you. And that is where knowledge of internet network marketing tactics comes into play.

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Social Media Network Advertising

Are you looking to build a social network advertising campaign? First important step for you is to understand how and on what basis these networks exist and operate. They form and thrive based on the close relationships and mutual friendships developed by people with common interests who come together on the platform to collaborate and co operate.

Anyone interested in marketing through social media network sites should fist understand the nature of the community and what makes them tick. Once you understand the pulse of the members you will be able to position you campaign suitably. The communities on the social media network consists of people who share common personal or professional interest in the product, service or information that you have to offer on your website. They come together to discuss, share, collaborate and co-operate in discussions, questions, answers and ongoing debates about related topics. You can comment and join in the conversation by posting relevant information from your side too.

Each network channel will have certain set of rules that may or may not be obvious but is easy for you to figure out and follow. It could be something like the endorsements on Linkedin, the RT and hashtags on twitter and the Facebook's like etc.

You cannot always be posting and conversing with others with a sales pitch. If you concentrate only on advertising through the platform you will be considered spam and people will not like it.

Even if your main objective is to be able to advertise through the network channel, you cannot blatantly do so. You must know how to strike a find balance, when to talk about your product and services and when to interact with others on non-sales related subjects and add content to the discussions.

You would have to build and create your own identity first and get acceptance and followers from amongst the group who will recognize value in what you have to say. You would then be able to focus on and choosing where you want to be and what you want to say comfortably and get people to hear you.

Once you have the pulse of the community, you will be able to with your identity be able to draw conversation to your products and people who are users and those that are interested will naturally start talking about your product and discussions will grow giving you enough publicity.

One cannot sell through a direct sales talk on the social media network. It works with engaging people who are informed buyers and new comers by involving them in discussions and exchange of their feelings, impressions and opinions.

Some of the best Baseball footwear can also be found in soccer stores.