Colorectal Cancer Association of Canada: GetYourButtSeen.ca bus

Drive to web OOH campaign to build awareness of a subject many consider taboo: colorectal cancer.

Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Director: Martin Gosselin
Art director: Bernardo Andrada
Copywriter: Luc Dupéré
Photographer: Alain Desjean