When using social media marketing, it is often important to remember that we're selling them a whole package and not just a product. Don't focus too much on what your product does and what it promises to do. What you need to sell is how the results will make them feel better or do better after they use your product.
Believe me when I say that most people have an idea of how your product works. What they want to hear from you when you do your social media marketing is that how they will be rewarded afterwards.
Take for example the lowly hammer. You don't see people advertising the hammer as something that drives nails into wood, everybody already knows that. What you see being advertised is how great you'll feel after using it because of the ease it provides or how much money you'll be saving in the future because of its durability.
When using social media for marketing, you need to exploit what the network is offering. You already have the resources right there in front of you. Ask people who have already purchased your product to endorse it for you, I mean who better to convince other people that your product is great than those that have used it before right? Social media is like that, people love to hear what other people have to say.
That is the reason why people signed up for social media networks in the first place, interaction between people. It's supposed to be social and once you've integrated that into your campaign then selling the destination will be a lot easier.
I'd like to invite you to come check out more Social Media Marketing hints and tips at my website.
What are you waiting for? Check out my free training videos at http://darksideoftwitter.com
From Kenneth Yu - The Puppet Master and Twitter Salvation System.
