La feria profesional de e-comercio, marketing online y mucho mas...

Nos vemos en "eShow Madrid", que abrirá sus puertas en el pabellón 6 de IFEMA, Madrid, los próximos 26 y 27 de Septiembre de 2012.


Con un completo programa de conferencias, como Google, eDreams, Pixmania, Coca-Cola, PayPal, entre otros, que compartirán sus experiencias de negocios en la Red.

Si eres profesional del marketing en Internet, el SEO, el comercio electrónico, el cloud computing, tienes que apuntar en tu agenda que eShow, la feria y congreso de negocios en la Red, llega a finales de este mes a Madrid.

Además, eShow complementa su oferta con la típica feria donde las empresas ofrecen sus servicios a negocios en Internet, emprendedores, anunciantes, agencias de publicidad y Pymes.

Saca tu entrada gratis online, no esperes mucho sino luego te sale caro, sigue este link: Entrada eShow

GOOGLE + Cambiará para siempre la forma de compartir información

Google siempre se encuentra innovando, y ahora presentaron algo que cambiará la forma de compartir información en Internet. En primer lugar, ¿qué es Google +? Decir que es la red social de Google sería demeritar el trabajo que han realizado. Pero si, es una red social que en gran parte se encuentra inspirada en Facebook.

Pero lo que hace diferente a Google + es la capacidad de influir en el buscador. Después de todo, son productos de la misma empresa. Google siempre busca dar los mejores resultados a sus usuarios, al darles información de valor. Pero también desea darte información basado en recomendaciones, de esa manera ellos pueden saber que es popular.

Google+ ha ya alcanzado los 25 millones de usuarios, un dato que lo convierte en la red social que alcanza esa cifra con mayor rapidez, según los datos facilitados por ComScore.

Facebook para llegar a los 25 millones se tardó 3 años, o los poco más de 30 meses que requirió Twitter.

Algunas de las características más llamativas de Google+ son el poder ingresar a tus amigos en “Círculos”, clasificándolos para reconocerlos mejor. Y la parte social aumenta cuando comienzan las “Quedadas”, que son poder compartir conferencias en video con todas las personas pertenecientes al círculo.

Sin embargo insisto, lo que a mí más me impresiona es la forma en la que se encuentran enlazando los buscadores con el aspecto social. Si te fijas, ahora al hacer una búsqueda en Google podrás encontrar un pequeño signo que dice “+1”. Eso es una especie de voto, tal como el “Me gusta” de Facebook.

Entonces, eso influirá en las búsquedas de tus amigos. Imagina que todos son fanáticos del beisbol. Entonces, cuando te encuentres buscando información de beisbol, verás que en los resultados orgánicos un letrero que dice que “tu amigo” está recomendando esa página. Seguramente entrarás por esa confianza de ser alguien conocido.

Además con Google+ puedes “escuchar” o “monitorear” post desde tu perfil. La funcionalidad de Sparks, que inicialmente fue diseñada para agrupar por intereses, puede ser utilizada para monitorear varias palabras claves y marcas. Lo que hace útil el Sparks, es que una vez que el contenido es procesado como resultado de tu búsqueda, puede ser compartido con tus círculos con un sólo click. Y queda almacenado en los sparks y no hay necesidad de volver a registrar las búsqueda cada vez que sea requerida.

Otra gran novedad, que hizo temblar a la competencia, fue la posibilidad de usar un chat múltiple que además permitía videoconferencias con varias personas al mismo tiempo.

Pero por encima de todo esto, está la posibilidad de que Google+ tenga en su propia esencia la llave para gobernar en el reino de las redes sociales gracias a su marca.

Los millones de usuarios que consultan a diario el buscador, acceden a su cuenta de correo en Gmail, tienen una bitácora en Blogger o visitan otra ciudad con ayuda de Street View o de Google maps pueden llegar a convencerse de que esta red social es la extensión "+" que le faltaba a la experiencia en la red que desde hace años ofrece Google para cerrar el círculo.

Email marketing...

Tal como su nombre lo dice, se trata de utilizar el correo electronico para realizar actividades de marketing; pero primero definamos que para N&C la definicion de marketing es: Toda actividad encaminada a construir relaciones de mutuo beneficio entre dos partes. Esto significa que no se trata solamente de mandar mails por mandarlos, sino que deben estar entrelazados o embebidos dentro de una estrategia completa de marketing un negocio o prestador de servicio.


Es por ello que es muy importante que tenga en cuenta que al menos debe tener definido dos aspectos de su negocio para llevar a cabo una campaña de e-mail marketing; del lado de la presencia en internet; al menos debe tener un nombre de dominio propio, ejemplo www.nombrempresa.com y en la pagina principal de ese nombre de dominio tener diseñada una landing page (pagina de aterrizaje).


Bien del lado de la estrategia del negocio debe tener muy claro el mensaje que desea enviar; estos pueden ser con objetivos muy variados; pero al menos dos son los mas importante; el primero es de “retencion” lo cual siginifica que es para construir una relacion de largo plazo con el receptor del mensaje, la principal caracteristica de estos mensajes es que aportan contenido de valor que es relevante para la audiencia o los lectores; esto permite que la persona se sienta identificada con su marca o negocio y se acostumbre a recbir informacion valiosa de su parte; el otro tipo de mensajes son los llamados de “respuesta directa” cuyo objetivo es detonar una accion del receptor del mensaje, generalmente una accion de compra, o suscripcion, etc.


Es importante la landing page porque al recibir el correo el receptor visitara esta landing page y el objetivo principal de dicha landing page sera o bien obtener la suscripcion del visitante o realizar una venta en linea.


A diferencia de otros esfuerzos offline de marketing parecidos a este, en el e-mail marketing se puede medir a gran detalle los resultados obtenidos en una campaña, e incluso de cada anuncio o cada texto enviado, y en base a estos resultados tomar decisiones para mejorar o replantear la campaña.

Blogging and It's Relevance in Social Media Marketing

Blogging is a powerful tool in social networking. Since long time, it is being used strategically as a medium for social networking. Blogs were a medium of expressing your vision and thoughts about anything. Bloggers were free to express their views without any censorship. It became the most important reason behind the popularity of blogs. Later people started interacting with fellow bloggers and sharing ideas with each others.

These days, blogs are not only used as a medium of expression. It has become more evident in self promotion, and is acting as the powerful source of attracting people towards some pre-defined goals. Nowadays, it's a platform to meet and communicate with potential customers. Webmasters are using different blog websites like "Word press" and "Blogger" as their main tool for targeting their customers globally.

Some people engaged in internet marketing or advertising of products and services use blogs as a tool to promotion. They also interact with existing and potential customers with help of blogs. Updating blogs regularly with latest information about their products and services keeps them ahead from competitors. It is very important for customers to know about the latest information about new product launches and company's latest achievements. It helps in creating a positive impact over them.

Blogs are also helpful in driving organic traffic towards its parent website that always results in conversion of potential business into sales. Therefore its importance cannot be overlooked. Nowadays, blogs are more relevant in social media marketing.

A new concept which has taken everything into its roll is micro-blogging. Immense popularity of Micro blogging website Twitter is the best example. Now, you can easily find a link on every ecommerce website to their latest tweets. It is the least time consuming and maximum productive way of making formal announcements. You can inform everyone in your network with a simple and short tweet.

Apart from tweeting, My Space and Facebook are other two most important tools used in social media networking. Facebook and MySpace both combine the features of a blog as well as social networking website, making it perfect for webmasters. It's really interesting to see this useful association. If you really want to get success in eCommerce and want to be a perfect and popular social networker, you cannot ignore the importance of blogs and blogging.

So, keep blogging and earn respect in online community of fellow bloggers and social networkers.

Learn to monetize blog and earn quick money online, since blog has became the most important social media platform in social media marketing to generate new business leads. For more information please visit us at: http://www.pushbuttonmoneyblog.com

Social Media Networks and the Impact on Small Business

There's been an interesting debate of recent times about social media networks and their impact on the search process. With the increasing number of people using social media sites to communicate with other users, research brands and receive advice via their social network, forum or blog sites, have they abandoned the traditional search process in favour of social networks.

That's looking from the consumer side, and I've not doubt that in the future, we might well see some movement in current searching trends, given the amount of advertising now appearing on Facebook and the other social networks, but what has been the impact of social network sites on small business and owners?

I've been monitoring this for some time now and whilst the social networks do have an influence on consumers, they don't appear to have any real impact on business. In a new survey released by the Citibank/Gfk Roper group, over 76% of small business owners have not found social networks to be helpful in generating business leads or for expanding their business, during the past year. 86% of the business owners surveyed also responded that they had not used social networking sites to get business advice or information.

The survey of 500 small business owners across the US, found that despite widespread consumer use and the increase in marketing efforts by larger corporations into sites such as Facebook,MySpave and Linkedin, small business appears to have largely ignored the social networks.

The survey found that general search engine sites such as Google and Yahoo trump social networks, small-business-focused sites and general business destinations where business owners go to seek business advice or information. Some 61% of respondents say they still rely on search-engine sites to get business information.

Additional survey findings:

42% of small business owners and managers reported that in the past year they have made greater use of their company's website to generate business leads and sales.
Among companies with 20-99 employees, this percentage rises to 57% reporting they have made greater use of their website.
Survey respondents are using email marketing (28%) and online advertising (25%) to generate business leads and sales.

One interesting result from this survey, is small business has finally realised the need to inject funds into their web sites, making them both SEO and consumer friendly.

The survey suggests that small business owners are still finding their way with social media, particularly when it comes to using these tools to grow their business. This  might be all about to change though, with marketing advisers to small business now cutting the more traditional forms of marketing and advertising and using lower cost, on line marketing to save money.

In my observations working with business, social media's growth in the past 12 months has completely overwhelmed them, and combined with a lack of knowledge on how to use this medium in their business, they have ignored it, hoping it might go away. The problem for small business with this, is if you don't start to adopt social networks, you do face the prospect of becoming irrelevant to your customers.

They are moving faster than you are, so at some stage they will be so far ahead, they won't need you anymore as they will impacted by advertising and consumer advice and reviews on brands and purchases, via their social network.

Author Mike Andrew is a technology consultant to small business and operates a web consultancy that covers areas such SEO, social media strategy and Internet marketing.

You can visit Mikes web site on Internet marketing/SEO/Social Media Strategy for more articles and information at http://www.mikeandrewconsulting.com

What Social Media Marketing Is

Social Media Marketing (S.M.M.) is one of the hottest forms of marketing on the internet and it is where majority of the internet users spend most of their time - social networking. With SMM, web business owners have the potential to gain quick popularity in less time with less cost than pay-per-click ads. Fortune 500 companies are already using the power of social media networks as a means to gain popularity and strengthen their market position.

If you have a website selling products or offering services or just publishing content for ad revenue, this is a viable method that will generate you massive amount of targeted traffic and make your site profitable over time. Recently, it was said that Dell had earned $3 million in revenue directly through twitter since 2007, when it started posting coupons and word of new products on the microblogging site.

Social Media Marketing is a form of internet marketing strategy based upon the utilization of social media or any other collaborative networks to inter-connect with people, promote your ideas, and build new business partnerships. Basically, the more people you reach, or the more people get connected with you, the quicker people will be exposed to your business and then the quicker they will visit your website.

We can definitely categorize Social Media Network into Social Networking sites and Social Bookmarking sites. Some many internet users and even web marketers are confusing social networking with social bookmarking Social networking sites include popular sites like Facebook, MySpace, Twitter, YouTube, Bebo, Ning, or Google Buzz; while social bookmarking sites include well-known sites like StumbleUpon, Digg, Reddit, or Delicious.

One of the advantages of using this form of internet marketing technique is that it is fun, you can reach a lot of people and it's free. You begin to meet a lot of people that you normally wouldn't run into during the normal course of your business.

Effective SMM takes your search engine positioning and ranking to a higher level as it helps to foster a more deep relationship with your customers. Sharing a good post/article on these networks can realistically acquire a large number of high quality links which will lead to multiple benefits for any website. Do this enough and your search traffic will undoubtedly increase.

SMM is heavily dependent upon building long-term relationships with your potential consumers rather than focusing on the quick one time sale. What's even better about social media marketing is that you have the potential to reach more people in a quicker way for less cost than traditional advertising.

Jerry Ihejirika is an experienced Internet Networker Marketer.

He is the Founder of FortuneBuildersTeam; a group of success people who work at home and make money online in travel. To know more about his team-built, visit: http://fortunebuildersteam.com/

Properly Engage in Social Media Networks: Business and Personal Life

The Rise of The Modern Social Media Network

Social Media has become an integral part of modern society. Members on certain sites number far more than populations of most nations in the world. Before the pillars of the social media market of today existed (Facebook, Twitter, and LinkedIn) there were many social and business sharing platforms that paved the way for their efficiency. In 1979 Usenet systems allowed online communications between newsgroups, Bulletin Board systems (BBS) came shortly after, along with forums. Originally these systems had to be dialed into by one user at a time. After BBS, came "online services" such as CompuServe and Prodigy, these were the first corporate strategies online. In 1985, a subsidiary of General Electric actually developed the next set of systems called Genie which ran through 1999.

Blogs then started developing as people started spending more leisure time online and less time strictly looking for information. As sites became less boring and rudimentary, people started really getting involved socially online through dating sites and websites, like Six Degrees, which was launched in 1997 as the first modern social network. However, Friendster was the first really modern style social network and it was launched in 2002 allowing users to do the things they do today on Facebook like post pictures and comments and find other friends within the network. Facebook, originally Facemash was concocted on October 28, 2003, Twitter was launched publicly in July of 2006, and LinkedIn on May 5, 2003.

Promoting a Business Properly in a Social Media Network

Fast forward to 2010, the Biggest "do" regarding social media for business is to get involved. Never underestimate the power of these sites for businesses. One can establish their business among a wide variety of prospective clients through social media networks. Creating a business presence on these sites also helps to shape the integrity of the business while expanding its customer base.

The biggest "don't" for social media in business is getting involved before one knows what they are doing. All of the newer ways to advertise online can be so exciting for a new or developing business once they are introduced to the idea that some people dive right into setting up their profile before they understand how exactly the sites work. Before devoting time into these sites, one should familiarize themselves first with the good and bad aspects of getting involved so that detrimental mistakes can be avoided. A business can run a very smooth social media campaign fairly easily when the proper precautions are taken initially. Remember, there is no social media insurance.

Personal Profile Do's and Dont's for Social Media

The biggest "do" for social media for personal use is to have fun. Before diving in, and experiencing all the leisure and exploration that the sites provide, please take the time to do a few things that may help to avoid a bad situation later on. Here are a few things that everyone should be practicing online to protect themselves from fraud and other criminal concerns: change passwords frequently, adjust privacy settings appropriately, be selective when adding friends, be careful when clicking on things that are unfamiliar, get familiarized with privacy and security settings, learn how to report a potentially compromised account, pay attention to what is appropriate for business and personal life, and more importantly where the line is drawn for adding friends that are family or coworkers to a personal profile.

The Future of Social Media Networks For Business

According to Nielson Reports, as of June 2010, Americans are spending 22.7% of the time they spend online engaged in social media networks. Money that companies spend advertising within Social Media is forecasted to hit about $1.7 billion this year, and $2 billion in 2011. Social media shows no signs of slowing its involvement in both the business and personal lives of people young and old around the world. Placing ads within Social Media sites is extremely effective. Facebook, for example, allows companies to place ads based on users demographics (i.e. Users age, martial status, likes, etc).

This is very powerful as a business owner can ensure that their ad is being placed in front of their target market. Say for example, a business sells wedding cakes, they can place an add in their region to appear in front of women in their mid to late 20s that have a status of engaged. This is very effective because these engaged young women are the perfect audience to be marketing wedding cake services. If you are a business owner, it is recommended that you consider a social media strategy if you want to remain competitive in our ever changing world of communication.

Expert Author, Christopher M. Castillo, is the CEO of Aeutus Marketing and is a top internet marketing guru who works with industry leaders in developing the best tools to market businesses and making money online. Christopher M. Castillo is an expert in Marketing holds a BBA and MBA in Marketing and has decades of experience in Marketing for corporations, small business and non-profit organizations. To learn more how Christopher M. Castillo and his team of Marketing Mentors can teach you to make money or online today, visit them at http://www.HomeMarketingGuru.com To learn how he can help you market your business online, please visit http://www.AeutusMarketing.com